This August, Geneva sets the stage for one of the most anticipated gatherings in the luxury calendar: THE SHOWROOM 2025. A celebration of craftsmanship, innovation and sustainability in luxury, the curated showcase brings together visionary designers from the worlds of fine jewellery, fashion, cosmetics and art, chosen for their creativity, integrity, and commitment to shaping a more purposeful future of luxury. This summer’s edition unfolds at the legendary Four Seasons Hotel des Bergues Geneva on Wednesday, 27 August 2025, with Lake Geneva and the Jet d’Eau as its sparkling backdrop.
More than an exhibition, THE SHOWROOM is designed as an immersive journey — a chance to experience extraordinary craftsmanship up close and to meet the visionaries shaping their industries. From Middle Eastern jewellery icons to sculptural handbags featured in the viral Netflix series Emily in Paris, guests are invited to discover collections that unite artistry, innovation and purpose.
Inside the hotel’s panoramic salons, visitors can explore a curated edit of jewellery, fashion, beauty and art — a celebration of creativity presented by both Swiss and international maisons. Each creation tells its own story of heritage and innovation, offering a rare opportunity to connect directly with the designers. The day also brings a highlight of dialogue and ideas: the Women in Luxury Panel Talk, featuring Kristina Thaden, Founder and Creative Director of famed accessories label Thaden, and Katia Abou Samra, Artistic Director of the renowned fine jewellery brand, Samra Jewellery.
Based in Switzerland and trained in both theatre and management, Kristina Thaden brings a rare creative sensitivity to the art of accessory design. Her handbags are not simply objects of style but wearable works of art, defined by sculptural silhouettes in fine calf leather and inspired by the Japanese concept of Ma — the space between things. Each piece invites contemplation and self-expression, while embodying Thaden’s philosophy of awakening the “inner heroine” in women — a vision that has resonated globally, with her creations featured in Netflix’s Emily in Paris and celebrated on the international stage.
Samra Jewellery, founded in Dubai in 1941, represents another extraordinary journey — a family maison that has carried its heritage across generations while embracing modernity. Under Katia Abou Samra’s artistic direction, the house continues to create timeless jewellery that honours tradition yet speaks to today’s cosmopolitan collector, embodying both cultural legacy and contemporary relevance.
Together, these two inspiring female leaders will share their perspectives on creativity, leadership, and the evolving codes of luxury — offering rare insights into what it means to build, innovate, and lead as women in industries long defined by tradition.
Between showcases, the journey continues in the Riviera-inspired Summer Club, where matcha meets champagne at the bar — an elegant pause designed for conversation and connection. As evening falls, THE SHOWROOM transforms into a celebration, complete with live music by a popular DJ duo, designer talks and many more surpises.
Among the brands gracing this year’s lineup are names that embody the spirit of contemporary luxury. Swiss-Italian footwear label J.E.M (Joy Every Moment) infuses everyday elegance with comfort, crafting shoes that elevate the quotidian. From Bahrain, Signature Jewellery by FA, founded by Fatema Akbari in 2016, brings deeply personal emotion into fine craftsmanship—each piece, whether an understated everyday set or a statement wedding band, is crafted from 18K and 21K gold, adorned with natural pearls, diamonds, and gemstones. Lastly, BLONE Haute Parfumerie, based in Geneva, offers avant-garde, gender-inclusive fragrances that celebrate craftsmanship, spirituality, and individuality—backed by a philanthropic vision donating 5% of annual sales to women’s empowerment causes.
The event is intentionally limited, ensuring an atmosphere that is intimate and inspiring.
Date: Wednesday, 27 August 2025
Venue: Four Seasons Hotel des Bergues Geneva
Tickets: Available here