Each week, Elevated Weekly explores the escapes, objects, rituals and experiences shaping the future of contemporary luxury through a carefully curated edit of global discoveries. Four signals. One weekly edit.
From a heritage villa in Zurich and tennis style revisited for a new generation to a salt-laced coastal fragrance and polo beneath the Alpine peaks, this week’s selection explores how history, design, sensory ritual and sporting culture continue to shape positive luxury.
The Escape: Lalique Opens Villa Florhof in Zurich
Between Zurich’s Old Town and university quarter, a heritage-listed villa begins a polished new chapter. Lalique’s 13-room Villa Florhof pairs restored architecture with bespoke furnishings, crystal butterflies and mulberry-leaf motifs recalling the city’s silk-trading past. The Florhof Bar & Brasserie, vaulted wine cellar and forthcoming Signature Restaurant complete this intimate city hideaway.
Image credit: Ralph Lauren
The Object: Polo Ralph Lauren Releases Its 2026 US Open Collection
Tennis whites loosen their collars for Polo Ralph Lauren’s 2026 US Open collection. Archival graphics, collegiate stripes and tournament emblems move across rugby shirts, polos, sweat sets and accessories, blending Grand Slam tradition with New York energy. Designed for courtside seats and city streets alike, it serves preppy nostalgia without getting stuck in the past.
The Ritual: Jo Malone London Introduces Sea Salt & Bergamot
A brisk encounter with the Celtic Sea inspires Jo Malone London’s latest cologne. Sparkling bergamot meets a mineral sea-salt accord before driftwood adds a softly woody finish, capturing wild water and salt-laced coastal air. Fresh without feeling overly polite, the fragrance brings the British shoreline into the daily ritual — no windswept walk required.
Image credit: Hublot
The Experience: Hublot Polo Gold Cup Returns to Gstaad
From 20 to 23 August, horses replace aircraft beside Saanen’s runway as the Hublot Polo Gold Cup returns to Gstaad. VIP guests are hosted in the tournament tent, with a Gstaad Palace buffet and terrace views over the field, while Saturday’s Gala Night adds a seated dinner, live entertainment and GreenGo dancing after midnight.