Each week, Elevated Weekly explores the escapes, objects, rituals and experiences shaping the future of contemporary luxury through a carefully curated edit of global discoveries. Four signals. One weekly edit.
From the opening of a wellness-led coastal retreat and a motorsport-inspired fashion collaboration to a sculptural beauty launch and the return of one of Switzerland’s most iconic summer sporting traditions, this week’s selection explores how design, craftsmanship, wellbeing and culture continue to shape positive luxury.
Image credit: Sleeper Magazine
The Escape: Six Senses AMAALA Opens Its Doors
Framed by beaches, mangroves and desert mountains, Six Senses AMAALA introduces a new chapter for Saudi Arabia’s Red Sea coast. Located within Triple Bay, the resort brings together 100 suites and villas, destination dining and a wellness programme centred on longevity, while expanding Six Senses’ partnership with Red Sea Global.
The Object: PUMA x Aston Martin Unveil the Homecoming Capsule
Racing green gets an unexpected update as PUMA and the Aston Martin Aramco Formula 1 Team unveil the Homecoming Collection ahead of Silverstone. Introducing velvet for the first time within their collaboration, the capsule reimagines track-inspired style through rich textures, with Fernando Alonso and Lance Stroll fronting the campaign.
Image credit: Louis Vuitton
The Ritual: Louis Vuitton Beauty Introduces the Sculptural LV Crayon
Beauty becomes another expression of Louis Vuitton craftsmanship with the arrival of LV Crayon. Created under Dame Pat McGrath, the House’s first lip liner introduces 10 buildable shades, a peptide-infused formula and a distinctive Monogram Flower silhouette, accompanied by thoughtfully designed beauty accessories that extend the La Beauté Louis Vuitton collection.
The Experience: The EFG Swiss Open Gstaad Returns to the Swiss Alps
From 13–19 July, the EFG Swiss Open Gstaad returns to the iconic Roy Emerson Arena in the Swiss Alps. One of Switzerland’s longest-running sporting traditions, the ATP 250 tournament combines world-class clay-court tennis with Gstaad’s unmistakable alpine setting.