Every June, Monaco becomes the epicentre of speed, celebration and social currency. Superyachts fill Port Hercule, terraces overflow with champagne-fuelled conversations, and the world’s most coveted sporting event unfolds beneath the Mediterranean sun. Yet for a new era of travellers, simply watching the race is no longer enough.
Enter Twenty-Eight Degrees, a next-gen experiential platform built around culture and human connection. Rather than designing events centered on exclusivity for exclusivity’s sake, the collective curates accessible and immersive experiences that bring together the touchpoints that matter to today’s global tastemakers, blending sport, taste, wellness and contemporary culture. During Monaco Grand Prix weekend, Formula 1 becomes the backdrop to one such experience: a thoughtfully curated rooftop destination where race-day energy meets community and discovery.
For one day only during Monaco Grand Prix weekend, a select group of guests will gather above Port Hercule for what may be one of the Riviera’s most dynamic race-day experiences. Perched above Monaco’s legendary harbour, the terrace offers a setting that is difficult to improve upon, pairing panoramic views of the circuit with a design-forward layout.
From here, guests can absorb the energy of qualifying day while enjoying a venue conceived as much for interaction as observation. The space combines sweeping views across Port Hercule and key sections of the Formula 1 circuit with a series of thoughtfully curated environments dedicated to different aspects of contemporary culture. Rather than one large hospitality area, the experience unfolds across distinct zones, each designed to encourage exploration throughout the day.
What distinguishes Twenty-Eight Degrees is its belief that today’s audiences seek experiences layered with meaning and culture. The experience unfolds across a series of distinct spaces, each offering its own perspective on contemporary culture. The Entertainment Zone sets the tone with live music, performances and creative programming, while the Sport Zone celebrates the energy and spirit of athletic culture. In the Heritage Zone, fine art, jewellery and luxury storytelling take centre stage, while the Beauty Zone introduces beauty and skincare activations tailored to today’s wellness-conscious audience. For a more intimate atmosphere, the Cigar Lounge offers refined Cuban cigars and a quieter setting for conversation away from the excitement of the circuit.
Whether arriving for the intimate Breakfast Club (from €150), joining the Main Event (€500), or experiencing the full day through VIP Access (€950), guests are invited to engage with Monaco in a more thoughtful and immersive way. From a fully catered rooftop breakfast overlooking the circuit to open-bar hospitality, live performances, cultural activations and private lounge experiences, every element has been designed to encourage connection rather than simply observation.
Over the past four years, co-founders Mikael Mohideen, Tobias Teichman, Giovanni A.Tricco, Filippo La Scola and Max Flawn-Thomas, alongside creative director Bella Bond, have hosted more than 40 events across Europe, bringing together entrepreneurs, creatives, athletes, cultural leaders and emerging tastemakers. Previous attendees have included notable figures such as Naomi Campbell, Jason Momoa, Henry Golding, Romeo Beckham and Cruz Beckham, while the Monaco event itself is expected to welcome a highly international audience.
The Monaco Grand Prix has always been synonymous with glamour, but Twenty-Eight Degrees offers something more current: a Monaco where race day becomes a catalyst for conversation and community. For travellers seeking more than a hospitality package, it presents a fresh perspective on one of the world’s most iconic sporting weekends.
An Invitation For Elevatedliving:
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Simply use the code: ELEVATE when booking to access preferred pricing.