Scenic alpine plateaus, endless sunshine and competitive golf on a frozen lake — these were the key ingredients for the famed St.Moritz Snow Golf Days from February 8-10, 2023. You may be wondering why Snow Golf? In the pristine and ultra-luxurious resort of St. Moritz anything goes, and from annual snow polo tournaments, White Turf horse races and car shows on ice, snow golf fits right in.
Valmont products © La Maison Valmont
The first of its kind, the winter golf tournament invited amateur golfers to compete on a 9-hole course on the frozen Lake St. Moritz, in between the impressive Engadine mountains and dozens of spectacular palace hotels. There are a range of high profile sponsors behind this unique winter affair, but it is luxury skincare and cosmetics brand Valmont, in partnership with the glamorous Kulm Hotel — a five-star resort occupying a prime position overlooking the St. Moritz snow-capped mountains — who are uplifting female athletes and changing the narrative around beauty and sport.
A women’s competition on the frozen lake of St. Moritz
Supporting experienced women golfers in this extraordinary event, the Swiss cellular cosmetics brand accompanied the participants throughout the day, as they competed on an extraordinary 9- hole course on a frozen lake. The masterfully orchestrated event started with Valmont offering an immersive “relaxation” treatment for participants, including a hand massage to protect them from the extreme cold, followed by a private discovery of the brand’s iconic skin-care products and an exclusive cocktail party and prize giving ceremony at the Kulm Hotel, where the iconic brand presented participants with sumptuous gifts.
Valmont gives women pride of place on this unique day
The partnership was one of many projects under the The Ladies Only by Valmont cosmetics events, and is another example of Sophie Vann Guillon’s (CEO of Valmont) commitment to not only creating cosmetic products of excellence, but encouraging and supporting women in inspirational, athletic and elegant endeavours. With more than 30 years producing superior cosmetics products, with a focus on cellular therapy that delivers highly visible results, Valmont are true experts in their field. If you’re in the region of St.Moritz, we recommend heading to the prestigious spa at the Kulm Hotel, where you can experience a range of emblematic treatments, with everything from hydration to radiance, smoothing, firming and reshaping professional procedures all delivered in a modern wellness oasis dedicated to relaxation.
Spa at Kulm Hotel © Kulm Hotel
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