Few shows in recent memory have captured the global fashion imagination quite like Emily in Paris. With its vibrant colour palette, unapologetic love of style, and a wardrobe that’s become as iconic as the characters themselves, the series has transformed the streets of Paris into a high-fashion dreamscape. At the heart of its signature aesthetic lies one constant: the accessory. In this world, a handbag or a statement shoe doesn’t just complete a look—it commands it.
Guiding this bold visual narrative is costume designer Marylin Fitoussi, whose work eschews fleeting trends in favour of personality-driven styling, and her collaborator Shown Ragonneau Guitteny, assistant costume designer and emerging force in cinematic fashion. We sat down with the creative duo to explore the art of accessorizing in Emily in Paris—and how statement pieces from Swiss luxury brand Thaden helped craft some of the show’s most unforgettable fashion moments.
Marylin Fitoussi ©Florent Le Roux
Fitoussi’s creative roots run deep. Her passion for clothing began in her grandmother’s attic, where she’d spend hours dressing up in vintage garments. Her early career saw her assisting the esteemed Sylvie de Segonzac on a series of period films before eventually developing her now-signature style—costume design animated by high fashion, fantasy, and a dash of humour. In the fourth season of Emily in Paris, Fitoussi continues to push the boundaries of costume design, blending vintage finds with avant-garde accents to reflect each character’s evolving identity.
“Accessories can completely transform an outfit,” says Fitoussi. “Sometimes it begins with a pair of shoes, a statement bag—even a sock,” she laughs. “There are no recipes in fashion. I am always searching for something unique, something I fall in love with.”
Ragonneau Guitteny brings his own blend of cinema-meets-style sensibility to the mix. A graduate of LISAA Paris with a background in textiles and pattern-making, he cut his teeth working across film and fashion. From designing shoes for Manish Arora’s runway shows to styling for Netflix, his instinct for identifying brands with soul is undeniable. “We’re lucky to have a lot of freedom. We can mix high fashion with vintage, archive, or even secondhand finds,” he adds. “What matters is the piece’s presence on screen.” That’s exactly what led them to Thaden. “We identified Thaden immediately for the sculptural and solid structure,” he explains. “Structured bags are ideal for screen—they don’t wrinkle, they hold their shape, and they look incredible from every angle. Thaden bags do just that.”
The Little Rocket Bag © Netflix
This season, a standout figure—born in Switzerland—entered the frame: Thaden, the handbag house quietly rewriting the rules of accessory design. With a background in theatre and management, CEO and Creative Director Kristina Thaden, channels a rare creative sensitivity into the art of handbag design—resulting in wearable sculptures designed to awaken the inner heroine in every woman. Inspired by the Japanese concept of Ma—the space between things—each Thaden piece invites contemplation, curiosity, and individuality. Season 4 features two standout Thaden pieces: The Little Rocket in red, seen on Emily (Lily Collins) in Episode 1, and The Whole in off-white, carried by Mindy (Ashley Park) in Episode 8.
Fitoussi was instantly drawn to the shapes. “The Little Rocket has this distinct shape that feels like a modern reinterpretation of a heart—it was the perfect final touch to bring boldness to Emily’s look,” she shares. “The Whole, on the other hand, is far more intricate. It has this unconventional silhouette that immediately invites curiosity. It’s unusual in the best way. You can sense the craftsmanship instantly—the artistry in the hand-stitching and the overall structure. It pushes the boundaries of what accessories can be.” For Ragonneau Guitteny, Thaden offered something truly unique. “There’s no right or wrong in fashion, especially on a show like Emily in Paris. It’s about taking risks. Thaden’s pieces are truly original. They give depth and character to any look.”
The Little Rocket Bag © Netflix and Thaden
Switzerland is often associated with timepieces and jewellery—but luxury fashion? That’s a newer narrative. Yet Fitoussi and Ragonneau Guitteny see no borders. “When a piece arrives in the showroom, it doesn’t matter where it comes from,” says Fitoussi. “We look for conversation pieces. It just has to tell a story.”
“Swiss fashion feels more dynamic than ever,” adds Ragonneau Guitteny. “Designs like Thaden’s break with tradition in all the right ways. It’s exciting to see Swiss brands move into new territory.”
In a world where fashion is increasingly driven by algorithms and trends, Emily in Paris continues to champion creativity without compromise. It’s a reminder that true style isn’t about following rules—it’s about rewriting them.
