In one of Geneva’s most prestigious quarters, along the storied Rue du Rhône, high jewellery brand Sartoro Genève has unveiled its new boutique—a thoughtfully designed sanctuary where heritage and innovation converge to redefine the jewellery experience. Geneva—a city synonymous with craftsmanship and luxury—holds a special place for the Artinian siblings, founders of this high jewellery house, who are bound by both blood and a shared vision for elevated design.
Sartoro boutique © Sartoro Geneve
At the helm of this venture are the Artinian siblings—Arto and Saro—both bringing their unique vision to the world of high jewellery. Descending from Armenian jewelers who established a revered jewellery legacy in the Middle East during the 1950s, Arto and Saro continue to honor their heritage while redefining it for a modern audience. Indeed, Sartoro weaves a modern touch into the family legacy, designed to empower individual expression and radiance. The brand has become a symbol of innovative design, premium quality, and a warm, personalized service—redefining luxury standards with each piece.
Stepping into the boutique feels like entering a masterclass in refinement, where every detail has been carefully considered. Awash in blush pink tones and glossy marble, the space strikes a balance between modernity and timeless elegance. Velvet armchairs in inviting nooks encourage you to sit back and take it all in, while carefully curated shelves adorned with artful objects and design books lend the space a personal, cultured edge. The open design encourages leisurely exploration, allowing visitors to admire each exquisite piece without distraction, while overhead, two bespoke chandeliers take center stage, their cascading blown glass elements shimmering like jewels themselves, casting a soft, enchanting glow throughout the room. For those seeking a discreet shopping moment, private rooms and a secluded salon provide an exclusive escape, ensuring every client’s experience is as intimate as it is indulgent.
Dualité collection, © Sartoro Geneve
The boutique’s grand opening in October was a dazzling affair that epitomized sophistication. Around 300 distinguished guests gathered from across the globe, hosted by Swiss model and actress Julie Ordon, who gracefully served as maître de cérémonie. VIP attendees, including actress and philanthropist Amy Jackson and Swiss influencer and model Kevin Lütolf, added a touch of cinematic allure to the evening. Guests were enveloped in an atmosphere of opulence as they admired high-jewellery masterpieces, sipped on champagne, and savored high-end caviar and gourmet amuse-bouches—a fitting touch for an occasion celebrating refinement. For those craving an extended soirée, the celebration continued at Arthur’s, where exquisite cocktails flowed to the transcendent rhythms of Swiss DJ Tanja de la Croix, whose beats closed the autumn evening on an electrifying note.
Since its grand debut, Sartoro has been making waves across Geneva, establishing itself as an epicenter for jewellery aficionados seeking a blend of heritage and modern sophistication. It’s not just a boutique; it’s a destination for those who cherish craftsmanship, a celebration of individuality, and a testament to the Artinian legacy reimagined for the contemporary world.
