Switzerland’s capital of diplomacy and discretion just welcomed its most forward-thinking wellness destination to date. Introducing POWERCUBE—a cutting-edge wellbeing club where health optimisation meets architectural brilliance. More than a gym, spa, or biohacking lab, this purpose-built sanctuary in the heart of Geneva redefines what it means to live well. Designed for those who see health as their greatest asset, POWERCUBE invites you to reset, re-energise, and reimagine your physical and mental potential—while making advanced wellness technologies truly accessible. It’s not just a club; it’s a new way of living, where science meets intention and high performance becomes a part of everyday life.
Biohacking Suite © Artcreacom
The concept is the brainchild of Aleksandra Jovanovic, a global commodities trader whose high-performance lifestyle inspired a profound shift toward purposeful wellbeing. Her pivot to high-functioning health was rooted in a desire to create a destination where the latest advancements in performance, longevity and nutrition seamlessly integrate into daily life.
“Our goal is simple: to create a future where optimal health, longevity, and peak performance are not merely distant goals—they are the standard way of living. Life moves quickly, and we must excel in its rhythm. Sustainable high performance isn’t about working harder; it’s about working smarter. And that’s exactly what POWERCUBE delivers,” she shares.
After years of testing training regimens, recovery protocols, and nutrition strategies, Jovanovic brought to life what she couldn’t find elsewhere—a space where science meets intention, and where high performance is truly sustainable. Guided by the signature HPBL Code—Health, Performance, Biohacking, and Longevity—POWERCUBE is more than a wellness club; it’s a blueprint for a new way of living. Whether plunging into cryotherapy at the Biohacking Suite, pushing limits with a high-energy workout at the Performance Lab, or refueling post-session at the Fuel Bar, every detail is designed to support life at its fullest potential. The Fuel Bar itself is a standout—serving up seasonal meals and adaptogenic smoothies crafted by a Harvard-trained nutritionist, designed to fuel cognition, immunity, and metabolic balance. This is a results-driven approach to wellbeing—one that meets you where you are, and elevates you from there.
Step inside and you’ll notice something different—not just what’s offered, but how it feels. Designed by architectural duo Charis P. and Meryem A., the space has been meticulously mapped out for intuitive flow. Cool monochromes meet warm textures. Light dances across mineral tones. There’s rhythm and silence in the same breath. The design reflects the energy of each zone—the training areas are dynamic and sleek, while the biohacking room cocoons you in calm. It’s as functional as it is visually striking. You don’t just move through the space—you engage with it.
Further enhancing the experience is a series of site-specific artworks by Geneva-based artists Pierre and Cedric Koukjian. Their striking industrial sculptures, composed of resin, metal, and stone, provide thoughtful punctuation throughout the club. They aren’t decorative—they’re symbolic. Flow, resilience, energy, transformation: the values of POWERCUBE materialised in physical form. It’s wellness, but with layers—and plenty of soul.
Performance Lab © artcreacom
Artworks © artcreacom
