Blue Zones—those rare geographic pockets where people live past 100 and thrive with vibrant health—have long fascinated scientists and wellness seekers alike. And as curiosity around these longevity hotspots continues to grow, one Swiss-led initiative is taking the conversation further- This March, BlueCruise officially set sail on an 18-month voyage across the world’s most storied seas—charting a course from the Mediterranean to the Caribbean, Easter Island and even Antartica— on a mission to decode what it truly means to live longer, better—and to create the blueprint for doing so.
Equal parts luxury expedition, wellness think tank, and floating biohacking lab, BlueCruise invites wellness enthusiasts and experts from all fields to gather on board in pursuit of one bold question: how can we take the science of longevity and translate it into a lifestyle—one that doesn’t only extend life, but enriches it, every day? Co-founded by Swiss longevity investor Dr. Tobias Reichmuth and wellbeing entrepreneur Aleksandra Jovanovic, BlueCruise seek to do just that, while developing a unique blueprint for a new era of wellness tourism. “BlueCruise was born from a shared passion for discovery—of places, people, and human potential,” says Reichmuth. “We were fascinated by the secrets behind Blue Zones and driven to help others unlock a longer, healthier life. This isn’t just a cruise—it’s a movement to democratize longevity, grounded in science and driven by purpose.”
The journey begins long before guests step aboard. Each BlueCruise experience is anchored by a comprehensive diagnostic at Zurich’s renowned AYUN Clinic—setting the stage for a personalized health protocol that informs everything from your nutrition to your treatments and activities at sea. Once onboard, guests are immersed in a world of advanced wellness, powered by AYUN’s medical insights and cutting-edge systems curated in partnership with the Genevan wellbeing club, POWERCUBE. Think cryotherapy, IHHT (intermittent hypoxic training), hydrogen inhalation, red light therapy, and a Technogym-equipped fitness lab designed to challenge and restore in equal measure. “Guests are immersed in cutting-edge protocols all designed to awaken cellular resilience, paired with smart supplementation and carefully conceived meals by a Harvard-trained nutritionist to fuel body and mind” says co-founder Aleksandra Jovanovic.
Red Light Therapy machine © BlueCruise
With daily workshops, fireside talks, podcast talks, and curated wellness gatherings, BlueCruise also creates a rare hub for connection, where scientists, creatives, and conscious entrepreneurs cross-pollinate ideas. “It’s a curated space where knowledge, creativity, and community thrive,” says Jovanovic. “Whether you’re a health expert or a longevity enthusiast, this is a place to plug into something greater.”Even the destinations are chosen with purpose. From Sardinia to the Seychelles, the route honours the planet’s most storied health traditions. Guests explore local communities, uncover ancient wellness practices, and even join BlueCruise chefs in decoding the secrets of Blue Zone cuisines.
interiors © BlueCruise
The setting? A design lover’s dream. From the outside, Prometej retains its dramatic Gatsby-era silhouette—once a hardened icebreaker, now reimagined with a contemporary spirit. “There’s something really unique about this vessel,” shares co-founder Dr. Tobias Reichmuth. “It immediately catches your eye. But step on board, and it becomes something else entirely.” Originally designed for fashion icon Alberta Ferretti, the interiors carry her timeless elegance and refined style. “It’s less about opulence, and more about flow, light, and intention,” Reichmuth explains. Every corner has been curated to align with the rhythm of the experience: wellness lounges cocoon you in calm, communal salons inspire connection, and minimalist suites promote rest. Even the carbon emissions from this designer cruise are fully offset, ensuring that expedition is in harmony with environmental responsibility.
As the ship sails through oceans and across cultures, it does more than move— it quietly reshapes the future of wellbeing. “We’re moving away from the idea that wellness is something you escape to once a year on a dedicated retreat,” says co-founder Aleksandra Jovanovic. “BlueCruise is about integrating wellbeing into your lifestyle—personalised, data-backed, and easily adapted.” And while guests disembark with renewed energy and glowing skin, of course, they also leave with something more enduring: “a personalised blueprint for longevity,” Reichmuth adds, “from tailored health protocols to a nutrient-dense meal plan developed with a Harvard-trained expert.” It’s the beginning of a longer, stronger, more conscious life—navigated by purpose, powered by science, and inspired by the world around us.
